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High Definition was the future. Suddenly, it has become the present. With a growing demand for high definition programming in broadcast, cable, and satellite, companies are scrambling to take advantage of the new dynamics in digital content creation and produce programming in HD. They are finding that the picture clarity, the wider screen, and high quality surround sound add a new dimension to their programs, and viewers everywhere are becoming acutely aware of this dramatic new home-viewing experience. High Definition is also taking electronic program creation to a place never seen before… the big screen. You simply have to see HD projected on a large screen and you’ll know it belongs there, too. With the introduction of 24P, the “film-like” highdef format, film production, as we know it now, is already changing dramatically. 24P brings the best of the film and high resolution digital video worlds together. It has the excellent qualities associated with film, but also offers the ease of use, consistency of picture and sound quality, and the control associated with digital video. It is no longer a question of whether the market will embrace Highdef production technology – it’s now simply how fast the change will occur.